Dear girls,

you are not as fat as you think you are. Actually stop thinking about fat. Altogether. Fat this, fat that, fuck fat. There is nothing interesting about it. It is simply another kind of calorie supplier, just like protein and carbs. Did you ever hear anyone say, “honey you’ve gotten too proteic!”? Hell, I haven’t! Fun… Continue reading Dear girls,

Be predictable

The problem with market research is that consumers don’t think how they feel. They don’t say what they think and don’t do what they say — David Ogilvy. This one insight about market research is in fact the gist of personal development. Actually, if you think about it, striving to be an ideal consumer could very well turn… Continue reading Be predictable