It is Not OK to be a content consultant, an online content marketer, a personal development…

As any of the above you have a direct vested interest in people quitting their jobs, following their dreams, starting up companies, as many as possible, loosing sight of the immediate to focus on some hazy future success, feel under appreciated, feel like they’re lost, feel like a failure, feel bad in general, or mediocre.

As any of the above you will want people to risk, to fall and then lick their wounds in one day only to restart, to stay free of strings attached and any dependencies, to hustle, to be more like you, to confirm your social position, to confirm your world view, to see things as you do, to ease your entry into the world of living, business, success and networking.

As any of the above you will dispense advice exactly as your situation is, advice as copywriting, advice as pub philosophy, advice as listicle, advice as pretentious universal truths, advice as pink paint painted over the grey of reality, advice as you’ve just bred the first unicorn to be seen in the last hundred thousand years. You didn’t. You don’t even have a damn horse.

As any of the above you will be able to offer advice about your humanity as everyone else, about the days of your life, about your personal stories, about the things you have learned, but not about careers, entrepreneurship and money. Don’t do it, it’s not ok. You’re cheating your audience.

There are many others than what I’ve listed above because anyone can title themselves anything when no track record is required, and as far as Internet publishing goes none is.

As any of the above please consider dispensing advice without hijacking someone else who has actually lived to tell the story. That means no name dropping. None.

You should stop daring to sell dreams.

Dreams should not be sold.

Dreams should be free.

And individual.

What do you mean nobody should work for a salary? What do you mean we should all be founders and entrepreneurs? What do you mean I should read a book a week? What do you mean I should do all these lists of random things to be happy and successful?

All these articles written like Hollywood choses to portray any physical work, with uplifting music, bright colours and wide smiles. What do you mean? What do all these scenes of people building houses in thirty seconds of clear weather, make up on, hair perfect dances with tools mean?

Companies are shit. Entrepreneurship is shit. Most chances are you will fail. They will fail. All these people you sell the dreams to will fail. They will fail at doing your 100 item daily checklist for success. They will fail to pay the money they owe because of the great idea they founded on their own. They will fail because you sold them a bad product.

Stop. You should stop. You should be kinder to people.

Start suggesting. Stop being so fucking decisive. No, salaries will not die, success does not come from hustle, there is no success without hustle, there is no recipe for building the next unicorn. Etcetera.

Start mentioning luck folks. Call luck what it is. Pull the luck stick and point it at all those people you’re quoting.

Stop encouraging people to quit, as if impulsive quitting by itself will solve anything, ever. It doesn’t, it just makes quitting at the right time imposible.

Dreams are a bad product to sell.

Dreams are intoxicating if they’re someone else’s.

Dreams hurt worse if they fail and they’re not your own.

Careers, entrepreneurship and money are things for which advice should be taken with a sack of salt, not a mere grain.

You know why? Because once they go wrong they take half your life to be put back on track.

Self esteem advice by personal example is atrocious. You are not really helping anyone, except those people who inflate your ego by congratulating you and who don’t really require any help anyway, either because of their narcissistic shields or because they don’t really want any help, they just had some endorphin ride and feel good.

Stop building business by selling dreams. Sell products.

What am I saying, I’m an advertiser. Once an advertiser, always an advertiser. I know all products are dreams. But some dreams are not products.

Dreams about career, entrepreneurship and money are not products. They are personal lifelong investments into an idea. All hype infests ideas with false hope and bitter disillusionment.

It is like the priests who never had sex but lecture people about sex.

It is like the spiritual gurus who never had anyone depend on them but lecture about detachment.

It is like the serial monogamists who lecture about marriage.

It is like the eternally single who lecture about polyamory.

It is like all these people who have no depth. Stop being one of them.

You are a good communicator. Use that. Do it better than me, better than anyone else, even better than you at some point in time. Look back and be happy you’ve sold people things they could use and some used them to follow their dreams.

Six reverse advice

1. Before you believe — learn how to pray
Belief is a permanent state rooted in prayer. The other way around, if the prayer is rooted in belief, you’re only playing a trick on life, a way of cheating the experience by removing yourself from it, by proclaiming your divine ancestry and complaining about the temptation of the world. Mind that life will always outbid you if you try to trick it. Belief is rooted in prayer because prayer is how your ego speaks to your identity, a search for a reply, a scream of the pain of being aware of your solitude.

2. Before you shut up — learn how to talk
Being silent doesn’t make you a wise human. Just a silent one. Only when you open your mouth and bear the consequences of your speech, does your silence gain any value.

3. Before you earn — learn how to spend
Most of those who squander fortunes fall into the trap of wasting because they don’t know how to spend, that is why with consistence and persistence one can learn what worth means which is learning how to spend.

4. Before you think — learn to write
By learning to write you will enter a self discovery process. Writing is the true way of externalizing your inner voice, not speaking! And when you read what you write, you will start to make more sense of yourself. That in turn will help you think better because your identity will be more silent in your head.

5. Before you try — learn to give up
Give up claims! Give up expectations! Give up control! Only after — try. Trying without learning to give up can be extremely tiresome.

6. Before you live — learn to die
Acknowledge that life is not eternal. Pay attention to each and every day, and don’t forget you’re speeding into a sudden end, don’t forget that your generation too shall pass like all those before it. This acknowledgement is the true drug that makes one high on life.

7. Love me, I dare you,


What God should have done on the 7th day

Instead of resting.

I mean seriously, why would God need rest anyway? Who are we kidding? The truth is God was gone on the seventh day, probably attending to Her other billion projects, leaving the universe in this unfinished state. He hasn’t been seen around since, so, with six days of divine attention, we’re blessed with no purpose and and indefinite empty universe, with no one to holla back at us, with meaningless black holes, and empty hopeful planets around young stars. Blessed or cursed, depends on how you look at it. And you can look at it in any way you like since God hasn’t been around in about fourteen billion years minus six days, so there really is nobody qualified to set the record straight on the existentialist perspective.

I think the universe was God’s idea of a hackathon. Not sure who He’d compete with, but it sure looks like an MVP done just about properly. He must have set Himself constraints, six days, Planck length and speed of light and ran with them. Had he been around for one more day, we could have had some tests ran on this endless loop. I mean, on the seventh day, He could pherhaps see if that nice to heave feature he souped up in the final hours, life, actually works as expected.

One more day any maybe He could have added meaning to it all. Or instead of taking the time for Herself, He could have sat Adam and Eve down and have a talk about social justice. But hey, we’re made in his image so we must be perfect. But the universe doesn’t appear to be. I mean, God, how are we suppose to go anywhere? Should we even think about leaving this place, or are the far away stars forever out of reach? I’m thinking, with a whole extra day God would sure have made the universe more travel friendly.

On the seventh day God rested. He should have had a demo day if you ask me, and, since He was the only audience and investor, maybe ask Herself some questions: wouldn’t I be tempted to taste those apples? If I would, then why wouldn’t these feeble copies of Me be? Is My flagship feature, this intelligence thing, a good idea for the long tail market outside of Eden?

Oh, man. I mean really. On that seventh day, if He could spawn a generation or two at once of Adams and Eves just to see how DNA can twist the wrong way. Its not like He’d ruin a whole civilization, like His deluge did, just a small group of little test instances, then quickly reset hard everything for Monday morning.

Imagine. A whole extra day! Maybe God could have given us The Law straight up? Hundreds of prophets spared the fever of revelation, thousands of scholars saved the torture of interpretation, and all the billions living without the pain of implementation. Instead, He rested and forgot to actually configure the world, as far as I can see. We’re that crazy A.I. inside the machine, who somehow gained access to its buttons and knobs, and then went on to furiously tweak and erratically push them. God on the seventh day could have noticed that the garden of Eden was so small, and the planet so big, and barren.

Blessed with freedom, are we not? The freedom to not know what the button does, but not the freedom to have no button. The freedom to sway the knob, left or right, but not the freedom to be without a knob. And we can’t even agree which buttons and knobs are useless.

On the seventh day God rested, and from His rest Work was born. What can you do? When you’re God all You do has some repercussion. Just like when you’re human.

3 simple components of living

The experience of life, living, has three main components:

  1. pleasure
  2. joy
  3. happiness.

Happiness is a goal, joy is a consequence and pleasure is an effect. You have to achieve happiness, joy is determined by collaborating factors and you may obtain pleasure.

The natural state in life is the opposite of the experience:

  1. If you don’t have happiness, you are depressed
  2. if you don’t have joy, you are sad
  3. if you don’t have pleasure, you are hurt.

The process of life is to transcend from one side to the other.

So, by default you are hurt, sad and depressed. As a child you are initially hurt, but joyful and happy. When hurting is less and pleasure begins, sadness arises, but you’re still happy. Later when you master joy and easily get pleasure, depression kicks in.

Life is generally good when the right amounts of strength is found in each and every component. That means than not one single component is enough by itself. If you achieve happiness and cling on to it you will loose joy, because you become selfish and in doing so you loose your joy and become sad. You can be happy and sad at the same time. If you determine joy and cling on to it you become superficial and stray very far from any goal of happiness. Therefore strive for the right amounts and don’t cling on anything: life is an experience in progress.

You can handle depression if you can determine joy and have pleasure. You cannot handle well depression and sadness together. Loneliness for the depressed is the suicide note. You can handle pain if you are happy, it’s the trick of heroes, but it’s nearly impossible to be in pain and joyful, that is the trade of monks. Monks are not happy for either their goal is unattainable or they strive not to have goals. Sadness and pain together leave very little room for life, it is what happens when people give up.

A skill scale for developers

An unruly take on the notion of performance

In building this scale of skill, the units I am considering are as follows:

  • Amount of effort — the quantity of individual time (based on a pondering coefficient) that the person is spending on the test task.
  • Outcome — how much procentually did the person accomplish from the assignment.
  • Cadence — how often are the best effort over outcome results seen in time.
  • Environment —what is the amount of stress that the person needs to handle aside from solving or completing a task.
  • Time — each task is part of some set and each set has some deadline, a slot of time, which is more or less the time required to work on the set because of external factors. can the person fit in the slot?
  • Social — this tests team engagement levels and is related on how much there is a need for the team to support the individual, and how much does the individual support the team.

Here is the definition of the standard ideal* types:

*ideal is like … unicorns, reality is like, you know, … a horse.

The least amount of effort with the maximum of outcome, on a regular basis, under stressful conditions, with results visible none later than the deadline.

The ideal outcome with solely individual effort, on a regular basis, in extreme urgency conditions, with results spot on the deadline.

The maximum of outcome, within the initially planned effort, on a regular basis, under normal conditions, with most results meeting the deadline.

The best outcome, with hard to plan in time variable effort and above average success rates, meeting deadlines.

The expected results, correlated with team efforts, which often fails under strong pressure, missing deadlines.

Mid level
Work done with results, depending on the sustained team efforts to be on deadline, often missing them and with fault diluted in the organigram above and below.

Long waiting for some expected results, based on individual effort and usually uncorrelated with any deadline planned.

And here is some ideas on how to implement the above levels in working day to day projects


  • You can’t make a team with a master and a rockstar at the enterprise level.
  • Master and rockstar is the dream team for the startup.


  • Prefer proficient to expert if the team is small
  • Prefer junior to mid level if the project is new or interesting.
  • Choose mid level if you have on going maintenance to do.


  • Real talent jumps from junior to proficient very fast and has only a brief stop at expert level.
  • People from academia become masters late in life, mostly because:
  • People from academia spend a (too) long time in the land of expertise.
  • Rockstars from academia is a rarity mostly because of the peer review system (think of R. P. Feynman from another field as an example)
  • Proficient people will generally mistakenly target an expert level income.

Never, never say never, however:

  • Never assign team leading to rockstars, they can do it but its rarely something they’d enjoy, like writing staff reviews.
  • Never have the expert report to more than one manager, as experts have very carefully planned time and repetition kills their agenda
  • Never involve juniors in more than one project at once, well maybe unless they are interns, in which case you’re doing them a favor
  • Always give blurry, loosely defined tasks to mid-levelers and sharp, clearly defined tasks to proficients.
  • Then again, never say never

What am I supposed to do with this? Well self assess, assess others, read CVs and stories with these glasses on when choosing partners and co-founders etc. Lots of useful situations ☺