Marketing, the art of buying customers

Marketing is meant to find out what people expect or want, deliver the results to the product team, and then communicate the results of product development or innovation to the people, so that people find out that their problems have been solved and expectations met. I’m sorry that’s old news. New news is marketing is… Continue reading Marketing, the art of buying customers

What if we had an Advertising ID API in the browser?

With an Advertising ID I could be in charge of the things I want tracked about myself, an opt in participation, not only a generic yes or no, instead, a detailed approach on tracking. If I had an advertising ID that the browser allows me to manage, and which would be common across all browsers,… Continue reading What if we had an Advertising ID API in the browser?