Marketing, the art of buying customers

Marketing is meant to find out what people expect or want, deliver the results to the product team, and then communicate the results of product development or innovation to the people, so that people find out that their problems have been solved and expectations met. I’m sorry that’s old news. New news is marketing is… Continue reading Marketing, the art of buying customers

“An editor can publish a story, but if nobody shares it, it might as well never have been written.”

In case you wonder about those stats: “readers are the new publishers” A Medium user can publish a story, a medium publication can publish a story, but if nobody shares it, it might as well never have been written. This is how it works folks. Because we rely on humans. Can’t we make machines do the… Continue reading “An editor can publish a story, but if nobody shares it, it might as well never have been written.”