Marketing, the art of buying customers

Marketing is meant to find out what people expect or want, deliver the results to the product team, and then communicate the results of product development or innovation to the people, so that people find out that their problems have been solved and expectations met. I’m sorry that’s old news. New news is marketing is… Continue reading Marketing, the art of buying customers

What if we had an Advertising ID API in the browser?

With an Advertising ID I could be in charge of the things I want tracked about myself, an opt in participation, not only a generic yes or no, instead, a detailed approach on tracking. If I had an advertising ID that the browser allows me to manage, and which would be common across all browsers,… Continue reading What if we had an Advertising ID API in the browser?

“An editor can publish a story, but if nobody shares it, it might as well never have been written.”

In case you wonder about those stats: “readers are the new publishers” A Medium user can publish a story, a medium publication can publish a story, but if nobody shares it, it might as well never have been written. This is how it works folks. Because we rely on humans. Can’t we make machines do the… Continue reading “An editor can publish a story, but if nobody shares it, it might as well never have been written.”

Ad Girls are either zombies or empty shells

or amazing for going through the ordeal of working in advertising and keep being true to themselves and sane. Lisa Leone thank you a thousand times for this story. The advertising industry is the most sexist place ever, and it is down right dangerous for women’s health. It is a place where not only women are… Continue reading Ad Girls are either zombies or empty shells

Ad Girls are either zombies or empty shells

or amazing for going through the ordeal of working in advertising and keep being true to themselves and sane. Lisa Leone thank you a thousand times for this story. The advertising industry is the most sexist place ever, and it is down right dangerous for women’s health. It is a place where not only women are… Continue reading Ad Girls are either zombies or empty shells