This week I’ve seen three friends. One talked to me about their drop-shipping startup and his woes with Romanian e-commerce. Another one has a supplement production facility and talked to me about his plans to grow online sales, and his woes with offline deals depending so much on networking and so little on product quality. The third hand held me two hours through a demo of his quest to invent the ultimate gamification engine, and we both complained about the woes of doing a startup in this economy.

I could barely share my WordPress drama. They’re cool people, they ask and try their best to empathise with what my day job exposes me to. But I have to say, it’s now as raw as their struggles. It’s just a story of mine about yet another person’s project.

So I end up my week asking, what is my project? Why am I so available to listen to, get involved into, passionately argue for, other people’s projects?