Marketing is meant to find out what people expect or want, deliver the results to the product team, and then communicate the results of product development or innovation to the people, so that people find out that their problems have been solved and expectations met. I’m sorry that’s old news. New news is marketing is… Continue reading Marketing, the art of buying customers
Tag: Marketing
On finding an audience
This nudging speed is driving me nuts I do internet stuff for sixteen years. Like crafting I mean. With a lot of lucky stumbles I got to be involved in really big online enterprises. I know the marketing and the content management, I know the reach and the workflow building, I know a lot of things,… Continue reading On finding an audience
Ad Girls are either zombies or empty shells
or amazing for going through the ordeal of working in advertising and keep being true to themselves and sane. Lisa Leone thank you a thousand times for this story. The advertising industry is the most sexist place ever, and it is down right dangerous for women’s health. It is a place where not only women are… Continue reading Ad Girls are either zombies or empty shells
Stereotyping 101
Shower thought at work: I know it may be just me “seeing” this! Why do we need this to convey message? Is it cool still to use wide spread perceptions of profession, status or expected traits to market products? I think: iconizing human stereotypes is a bad practice. How do we encourage diversity if our inner… Continue reading Stereotyping 101
Control freaks, everywhere
From will.i.am to Lagerfeld Producers are currently doing to music what designers did to fashion: make it impossible. It is amazing how deep the desire to control the reality is rooted in the human brain. It’s like we’re fascinated about how reality just elegantly flows into existence and we desperately want to do the same.… Continue reading Control freaks, everywhere