Marketing, the art of buying customers

Marketing is meant to find out what people expect or want, deliver the results to the product team, and then communicate the results of product development or innovation to the people, so that people find out that their problems have been solved and expectations met. I’m sorry that’s old news. New news is marketing is… Continue reading Marketing, the art of buying customers

Ad Girls are either zombies or empty shells

or amazing for going through the ordeal of working in advertising and keep being true to themselves and sane. Lisa Leone thank you a thousand times for this story. The advertising industry is the most sexist place ever, and it is down right dangerous for women’s health. It is a place where not only women are… Continue reading Ad Girls are either zombies or empty shells

Stereotyping 101

Shower thought at work: I know it may be just me “seeing” this! Why do we need this to convey message? Is it cool still to use wide spread perceptions of profession, status or expected traits to market products? I think: iconizing human stereotypes is a bad practice. How do we encourage diversity if our inner… Continue reading Stereotyping 101