Tag: Creativity


  • Brainstorming is for solutions, not for ideas.

    What headline should I use? A story about a camel? Here is why: people don’t gather around the campfire, buckle up for smarty pants time and start throwing ideas into the air! People tell stories around the campfire. Also, families don’t sit at dinner, put the genius hat on and emit weasel ideas to each other, […]


  • Inspiration is a myth

    The thing about inspiration is: it doesn’t exist on its own! It all starts with wishful thinking: All inspirational messages are wishful thinking made of hope and action. “Everything happens for a reason!”, … means: let’s hope there is a reason that will justify our self indulging actions. “Life is an adventure!”, … means: hopefully I am […]


  • Be predictable

    The problem with market research is that consumers don’t think how they feel. They don’t say what they think and don’t do what they say — David Ogilvy. This one insight about market research is in fact the gist of personal development. Actually, if you think about it, striving to be an ideal consumer could very well turn […]


  • Letter to the struggling creator of anything

    Dear creative human, You are always busy. New ideas, new work, new output every hour after hour. At the end of the day it’s all meant to push you, bit by bit, closer to the place you want to be in. May the place be called “The top of the (collective) mind”. When you do get […]


  • Control freaks, everywhere

    From will.i.am to Lagerfeld Producers are currently doing to music what designers did to fashion: make it impossible. It is amazing how deep the desire to control the reality is rooted in the human brain. It’s like we’re fascinated about how reality just elegantly flows into existence and we desperately want to do the same. […]