Brainstorming is for solutions, not for ideas.

What headline should I use? A story about a camel? Here is why: people don’t gather around the campfire, buckle up for smarty pants time and start throwing ideas into the air! People tell stories around the campfire. Also, families don’t sit at dinner, put the genius hat on and emit weasel ideas to each other,… Continue reading Brainstorming is for solutions, not for ideas.

Inspiration is a myth

The thing about inspiration is: it doesn’t exist on its own! It all starts with wishful thinking: Hope and action together result in Wishful Thinking All inspirational messages are wishful thinking made of hope and action. “Everything happens for a reason!”, … means: let’s hope there is a reason that will justify our self indulging actions. “Life is… Continue reading Inspiration is a myth

Be predictable

The problem with market research is that consumers don’t think how they feel. They don’t say what they think and don’t do what they say — David Ogilvy. This one insight about market research is in fact the gist of personal development. Actually, if you think about it, striving to be an ideal consumer could very well turn… Continue reading Be predictable

Letter to the struggling creator of anything

Dear creative human, You are always busy. New ideas, new work, new output every hour after hour. At the end of the day it’s all meant to push you, bit by bit, closer to the place you want to be in. May the place be called “The top of the (collective) mind”. When you do get… Continue reading Letter to the struggling creator of anything