# What if we had an Advertising ID API in the browser?

- Link: https://www.andreidraganescu.info/2018/05/20/what-if-we-had-an-advertising-id-api-in-the-browser/
- Published: 2018-05-20T14:24:31+03:00
- Author: Andrei Draganescu

#### With an Advertising ID I could be in charge of the things I want tracked about myself, an opt in participation, not only a generic yes or no, instead, a detailed approach on tracking.

If I had an advertising ID that the browser allows me to manage, and which would
be common across all browsers, there would be definitely no need to have that much
effort thrown away at identifying Internet users with all kinds of trickery.

It would be quite plain:

 1. I just provide this advertising ID to all advertisers by default.
 2. Then I choose what I want tracked. THE BROWSER then tracks said items in an anonymous
    mode, transmitting non identifiable information only (such as product names, SKUs,
    Page contents, even links but say in a screwed up order).
 3. Then I can ban advertisers or networks that show me crap. One by one.

It would be a shared effort.

The user will do some work, but they will have the tools required for the work. 
The banning and defaults will be scriptable and people could solve 80% of the problems
with easy scripted actions (via browser extensions and such). Advertisers will have
to work with anonymous details, but they will be able to precisely target people,
after they solve the math involved with working with irregular data sets.

Advertising is the financial engine of the Internet and all this rage against it
won’t make it disappear or behave nicely. Browser vendors need to work together 
and they need to do so in the same way they did it for so long: to implement open
web specifications.

Advertising is just another kind of technology that the browser needs to support!

Advertising ID would be a solid base for all the freemium content to have the legitimacy
required to block users who don’t provide a way in for advertisers. Once we get 
technology that is as safe as the Internet overall is, we can then teach people 
how to use it, and shut out sociopathic behaviour of money crazed folk to the obscure
corners of forsaken random domain names.

The Better Ads Standards is just talk. We need tech that supports it and it should
be a browser implementation of an open standard with an Advertising ID API. People
will flock to the best support of a good standard. Everybody wins and competition
stays healthy.

It is illogical to rip off the internet of it’s best lucrative asset: the capacity
to target advertising with great precision. It is dangerous that for the same reason
should the Internet become the looking glass of Big Brother. And the tech to stop
this from happening, while maintaining money flow for Internet growth is easily 
achievable.

Do you thing an Advertising Standard with an Advertising ID API would make the Internet
better?