# The four words advice

- Link: https://www.andreidraganescu.info/2014/05/29/the-four-words-advice/
- Published: 2014-05-29T11:59:42+03:00
- Author: Andrei Draganescu

#### Most business advice is crap and i bet you must of thought that at some point too.

If you are like me and you follow with pursuit almost any new information coming
from sources such as TechCrunch, 37Signals and the likes, then you must have read
already a dozen articles on how to do and how not to do a startup business.

**Now here is a shocker:** even when the advice is proven, even when it is actually
a story more than an advice, being lived trough, it is still basically _bullshit_.
During the latter years i have been seen five different startup enterprises who 
failed, some early and with lessons learned, some miserably late. My advice: there
is no such thing as startup advice! For these five instanced i’ve personally witnessed
there was not a single common wisdom or book letter approach that went by without
being thought about, some considered, some implemented — but, not necessarily as
a result, in the end they all failed.

**I am not saying everyone fails,** and that those people writing those articles
have a problem. I am not saying its not good to know the theory of bootstrapping.
No. The information is real, however the real world is false!

**For a starting young business** there are so many variables involved that any 
rock solid advice eventually turns to quicksand under your trembling feet. So take
everything you read with a grain of salt and don’t make a Kool-Aid out of the satchel
of advice you find on the net.

**Really the most solid assets**, and at the same time advice, that any entrepreneur
or startup seeder can have are:

 * talent
 * determination
 * patience
 * financial security

> The only real advice you can consider: attention to self assessment.

**Self assess and be real**: do you have ALL of the above? No? Then _the one(s) 
you don’t have will make you fail_. Unless you are the exception from the rule of
course, and by being so you’ll confirm that there is a rule.

---

#### Just as a note:

_The FreshBooks’ founders _[_had their patience tested for two whole years_](http://www.freshbooks.com/cloud-accounting-letter/)_,
their financial security almost shattered, the GitHub founder had a six figure salary
already, huge talent and a whole lot of free time on his hands given his girlfriend
was miles and miles away to study, should i mention other old school founders we
consider deities, but which in reality basked in a network of influent people or
even had trust funds?_

---

**Assessing the list above**, if you are realistic, you’ll see that its very rare
when a person has it all. Therefore, make sure you _hire talented folks_, _team 
up with people who cultivate determination_, _trust patient people_ and, most importantly,_
get to market quickly _or mingle swiftly with those money makers or hunger will 
take the “bonheur” out of entrepreneur quicker that you say IPO ☺

_… oh, and do hit that recommend button, yes, that one! Thanx!_